In the field of hospitality, ‘Lifestyle’ hotels are for those who are looking for a special travel experience while staying at the hotel.
‘Lifestyle’, a term that literally means the way a person lives, has recently become a popular concept, already found in almost every industry. It is a combination of behaviors and decisions that give certain direction to people’s lives. Brands also often use this term and when creating a product they try to adapt it to the lifestyle their consumers wish to have. The hotel industry is no exception.
Avant-garde style, trendy ambience, eye-catching architecture, distinctive room design, décor and furnishings – these are all part of the Lifestyle Hotel, along with a variety of activities that the facility often offers guests.
Lifestyle hotels are said to have originated from the idea of boutique and design hotels. This stage of development has been led by the active traffic of a new generation of travelers who are constantly looking for a deeper meaning when traveling, trying to gain unique experiences and visit places that are less than marked on the tourist map. Consequently, lifestyle hotels are similar to boutique hotels and share many common features, although boutique hotels are often relatively small and only one, while a lifestyle hotel can be a chain and can accommodate quite a large number of guests.
In such hotels, where lifestyle emphasis is an important factor, much attention is paid to sensations. Even when creating a concept, they pay attention to exactly what mood the guest should have at the hotel doorsteps. That is why music, smell, design, colors, food and beverage are always chosen with great care. In addition, this type of hotels have much more functional space than one can usually find in hotels – a separate work space, a large common space, a bar on the roof, a veranda and few more places where people can meet and interact with each other. The purpose of these types of hotels is to stay there not only to sleep but also to spend time during the day.
Not surprisingly, in such a hotel, which is a mixture of individualism and independence, creating a mood starts with digital travel. Therefore, great attention is paid to each of the steps that the vacationer takes from the stage of discovering the hotel. It is important how the hotel is presented in the online space, what type of digital communication it has with customers and how the traveler perceives the situation that will be encountered on the spot. The easy and enjoyable booking process is also part of this journey.
Another thing that characterizes most lifestyle hotels is the integration of local culture and design into a space or service. Places of this style are constantly trying to mediate between the traveler and the destination. It is with them, in spaces created analogously to the outside world, that guests must feel the vibes of a new place. This, in turn, brings an even stronger emotional connection between the vacationer and the hotel.
In addition, such hotels make travelers feel at home and that this is exactly where they need to be and it will always be a nice place to come back to.
In the post-pandemic period, travelers will most probably try their best not choose their hotels only to sleep there, but will also focus on the experiences on site, the feelings they will take home and the memories that will follow them to the nest trip.